ENROLLMENT PLANNING TEAM

MINUTES

OCTOBER 11, 2006

Present:  Dr. Ed Callen, Mr. Marshall Davis, Mr. Corey Feraldi, Ms. Stephanie Foote, Dr. Braden Hosch, Dr. Deb Kladivko, Ms. Jennifer Lake, Dr. Val Lumans, Dr. Tom Mack, Dr. Deidre Martin, Ms. Gail Ratchford, Mr. Ahmed Samaha, Mr. Glenn Shumpert, Ms. Stacie William, Mr. Tony Ateca

Not Present:  Ms. Gwen Ashley, Mr. Randy Duckett, Ms. Vivian Grice, Mr. Andrew Hendrix, Dr. Suzanne Ozment, Mr. Randy Warrick, Mr. Deri Wills

Guest:   Mrs. Sandy DeWitt, Mr. Tim Hall

Dr. Braden Hosch welcomed everyone and asked Ms. Jennifer Lake, Director of Marketing and Community Relations to report on the Admissions/Marketing Consultant.

Programmatic Updates

• Jennifer gave us a handout on the Noel-Levitz Marketing and Recruitment Opportunities Analysis Results “Our Path Forward” a copy of this report can be viewed at www.usca.edu/ESIP/ept/discussions.  Jennifer shared that the report listed recommendations and main goals with immediate priorities.
• Dr. Deidre Martin expressed that they were very pleased with the Noel-Levitz consultants and their recommendations that is covered in the handout.
• Jennifer then shared with the group a PowerPoint presentation on the “Marketing Plan” and explained how the Noel-Levitz recommendations will help in accomplishing the marketing goals for 2006-07.  A few points that were shared on the PowerPoint:

1)                  The way we market - advertising, publicity, web-site (largest vehicle), university events, publications and internal marketing.

2)                  The Internal marketing is a new part of the goals with awareness of the University values (using such things as calendars and note pads), posters to the business community, etc.

3)                  To have a consistent look (branding) for our web-site.

4)                  A recruitment marketing plan that will be a 3 year goal.

• Dr. Braden Hosch updated us on the Provisional Admissions Proposal and stated that it was presented at the Faculty Assembly and was approved.  The Assembly felt overall that it was a good move for our students.  The financial aspect of the program will continue to be explored.

Research Updates

• Dr. Braden Hosch gave us a handout on the “End of Year Report” for 2005-2006 www.usca.edu/ESIP/ept/discussions (under studies) and expressed that it highlighted the extent of accomplishments of the Action Teams and the overall actions of the EPT.  Braden asked that we all read the full report and let Randy or him know if there were any questions.  Braden also explained the changes that would take place with the Action Teams for this year.

1)                  There would be a chair and a resource expert on every team to help distribute the work load.

2)                  Three teams were added and some were changed or disband.

3)                  There are more detailed actions for the charge of the teams.

• Dr. Hosch than gave out an “Accountability Report” that has been in the making since last October.  The Chancellor, M/G were all active in preparing this report that is linked back to the Strategic Plan.  Braden ask that we review this report.

Resources/Learning Opportunities

• Randy Duckett and Dr. Braden Hosch have created a yearly agenda for EPT.  This will get each Action Team a heads up on doing their reports on action.  These were passed out to the EPT.
• The EPT meetings are scheduled for one year out, second Wednesday of every month at 2:00 pm, so everyone can plan their schedules accordingly.
• All Action Teams are to inform Gail Ratchford of their meeting times in order for her to advise the campus.

Announcements

• Glenn Shumpert gave us an update about the two new Federal Need Based Grant Programs – Academic Competitiveness Grant Program and National Science & Mathematics Access to Retain Talent (SMART).

1)      These programs or hybrid in nature because they are need based and merit based.

2)      790 million dollars has been set aside for these two grants.

3)      The qualifications are for the student to have completed a rigorous HS curriculum.

4)      To date Financial Aid here at USCA has awarded $140,250 to first year students, $61,100 to second year students and the SMART grants to third year student $12,000 and SMART grants to fourth year student $7,870.

5)      This grants are funded until 2010.

6)      It is a unique program and the hope is to have a positive impact on our students.

7)      Glenn has been nominated for the National Rule Making Team.

Meeting adjourned at 3:00 pm

Respectfully submitted,

Gail Ratchford