Academic Program Title

 

Communications StudentsThe Bachelor of Arts Degree in Communications is designed to help students become ethical and competent communicators who can use their knowledge of communications to enhance their individual and professional development, improve their personal relationships, and effectively serve their communities.

 

Students majoring in Communications at USCA examine communication processes in interpersonal relationships, small group and public settings and within organizations, in cultures, and in the mass media. We keep our class sizes small (under 25 students) to encourage interaction among students and faculty, and to allow for experiential learning.

 

For example, students may find themselves writing articles for campus publications (ACOM 332), participating in a simulated organization (ACOM 480), preparing a public relations campaign (ACOM 328), developing communication graphics (ACOM 376), working in a group to provide a community service (ACOM 385), analyzing persuasive messages from newspaper, or participating in a mock trial (ACOM 303). All communications majors have a capstone experience either in a service-learning or internship opportunity.

Communications Department Mission

We help each student understand how fundamenal theories, principles, and practices apply in many communication contexts such as interpersonal, groups, organizations, cultures, and the mass media.

 

Educational Objectives

The specific educational objectives of the Communications Department core curriculum, areas of emphasis, and elective courses are to provide students with systematic learning experiences to develop their abilities to communicate effectively, think critically, work effectively with others, and make ethical decisions. Upon completing the Communications degree program, students will demonstrate competence in the curriculum’s primary categories of knowledge, skills, and abilities:

General Communication

Specific Communication Knowledge, Skills, and Abilities

Each student selects an area of emphasis for further exploration and practice.

 

Course Rotations

Current students click here for tentative information about course rotations.