Marketing for Admissions Recruitment Activities

Marketing for Admissions Recruitment Activities
2000-2001

Goal: Continue to Refine Recruitment Programs
and Activities to Attract Most Qualified Students

Target Groups:
· High School Students
· Transfer Students from Two-Year Colleges
· Non-Traditional Students
· Former USCA Students
· Middle School Students

Recruitment Activities/Programs Designed for High School Students:
1. Saturday Tours
2. Freshmen Fridays
3. Weekday Campus Tours
4. USCA Scholars (named when high school juniors) - expanded in South Carolina and eliminated in Georgia
5. Educational Consultant (presentations to high school sophomores)
6. Teacher Cadet
7. Northern Virginia Recruiting
8. South Carolina Ed Op
9. NACAC Fair in Pittsburgh
10. Augusta Independent Schools Visitation/CSRA Engineering & Science Night
11. Guidance Counselors Conference (CACRAO)
12. Holiday Luncheon for Guidance Counselors
13. Aiken County Guidance Counselor Advisory Council Meetings
14. Yearly Newsletter to all South Carolina Guidance Counselors
15. Holiday Cards to Guidance Counselors
16. Video Recruitment Program
17. Concurrent High School Student Program
18. Staff/Faculty Referrals
19. Birthday Cards to Accepted Students
20. SAT Score Report Letters
21. Letters from Department Chairs to Accepted Students (Business, Communication, Education, English, History, Political Science, Pre-Law, Psychology, Chemistry, Exercise Science, Nursing)
22. Honor Student Mailings
23. Independent Educational Consultants Mailing
24. Advanced Placement Report Letters
25. Admitted Student Questionnaire*
26. Multiple USC Campus*
27. PSAT Search Tape
28. SAT Phone Calls*
29. Phone Calls to Multiple Campus Cards
30. Development of Appropriate Brochures, Advertising, Marketing, Video, etc.
31. Campus Enlightenment Meetings
32. Ford Recruiters Scholarship Program
33. World Wide Web Page
34. High School Visitation*
35. Letter from Director of Multicultural Affairs to accepted minority students
36. Phone calls to accepted students who are eligible for LIFE
37. Alumni Admissions Program
38. Ambassadors Recruiting Program
39. Get-Recruited Questionnaire
*These programs/activities include a minority student recruitment component.

Recruitment Activities/Programs Designed for Transfer Students From Two-Year Colleges:
1. Transfer Friday (Tour)
2. Visit Technical Colleges (ATC, Midlands, Greenville, Trident, Central Carolina, Denmark, Lowcountry, Piedmont, Orangeburg-Calhoun)
3. Luncheon for Academic Vice Presidents and Transfer Coordinators
4. Parallel Advisement for Transfer Students Program
5. Visit Two-Year USC Campuses
6. Maintain usable Transfer Guide for Technical College Students
7. Transfer Scholarship program
8. Implement Automated Correspondence Program for PATS students at ATC
9. Advertise Campus Visits, Open Houses and Saturday Tours
10. World Wide Web Page
11. Transfer Ed Op Programs
12. Birthday Cards to Accepted Students
13. Letters from Department Chairs to Accepted Students
14. Member of Transfer Advisory Committees (Orangeburg-Calhoun, Midlands and Denmark)

Recruitment Activities/Programs Designed for Non-Traditional Students:
1. Technical College Visits
2. SRS Employee and Public College Fair
3. Recruitment Letter to Faculty and Staff Members
4. Brochures delivered to Chamber, Realtors and Welcome Wagon
5. Birthday Cards to Accepted Students
6. Letters from Department Chairs to Accepted Students
7. Advertising
8. Aiken County Teacher Recruitment (Display)
9. Aiken Chamber of Commerce Activities
10. EXPO Display
11. USCA Health Fair Display
12. Campus Enlightenment Meetings
13. Extended Office Hours
14. World Wide Web Page
15. Pre-Trial Intervention Talks
16. Pregnancy Care Center Talks
17. Aiken Standard Advertisements and Course Schedule

Recruitment Activities/Programs Designed for Former USCA Students:
1. Applications and Schedules to designated group of former students
2. Birthday Cards to Accepted Students
3. Letters from Department Chairs to Accepted Students
4. Advertising

Recruitment Activities/Programs Designed for Middle School Students:
1. Higher Education Awareness Program (HEAP)
2. Middle School Visits to Campus
3. Write Grant Proposal to Cover Expenses of Visitation
4. End of Year Recognition for AB Honor Roll Students
5. Aiken County Middle School Guidance Counselor Advisory Committee
6. GEAR UP (Gaining Early Awareness and Readiness for Undergraduate Programs) Presentations

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