Marketing
/Advertising Budget
2000-2001
888 Number ($4,500)
The 1-888-WOW-USCA continues to be an important recruiting tool for students living outside of the local area.
Printing ($23,950)
A number of printed materials are necessary to support ongoing programs/services.
- Information sheets for all USCA Degree Programs
- Advanced Placement Brochure
- SC Transfer Guide Brochure
- Acceptance Packets
- USCA Scholar Printing (Newsletters/Membership Cards/Certificates, etc.)
- Fast Facts Cards
- PSAT Direct Mail Brochure
- USCA Tours Brochure
- USCA Profile
- U.S. News & World Report Flyers
Advertising
($41,432)
A
variety of media is being used in this integrated marketing approach to
communicate USCA's message to a wide number of external publics as follows:
- Aiken Standard - 1/4 page advertisements beginning in the Fall Semester to promote specific people/programs (especially using Welcome Ads for New Faculty) at USCA as well as upcoming events. Designed to reach the general public. Aiken Standard has a circulation of 16,000.
- WJBF-TV (Channel 6/ABC) - 2000 "Best of the Class" sponsorship
- Two-Year/Tech Advertising - Advertisements, as available, in Two-Year/Technical College student newspapers (Midlands Tech)
- Miscellaneous High Schools - Advertisements, as available, in local high school student newspapers and yearbooks
- Outdoor Advertising - Billboards in selected areas of USCA's major service areas for at least a three-month period of time
Contractural
Services ($12,000)
- Production of Commercials for 2001 "Best of the Class" sponsorship
- Production of new Recruitment Video
Educational
Supplies ($1,900)
- USCA Scholar Decorations, Pencils, etc.
Postage
($1,000)
Food Supplies ($8,275)
- Tech/Two-Year College Luncheons
- USCA Scholar Events
- Fantastic Friday/Friday Afternoon at USCA/Super Saturday Refreshments
- Guidance Counselor Luncheon, Breakfast and Refreshments
- SC Bus Tour
Other
Supplies ($7,475)
- Copies of USCA Video and Video Boxes
- U.S. News & World Report Plaque
- College Bus Tour Supplies
Clothing
and Dry Goods ($2,500)
- USCA Scholar T-Shirts
Contributions
and Dues ($2,100)
- Purchase of PSAT List for Direct Mail Marketing
- NACAC Booth Rental
Rents
($900)
- USCA Scholar Events/Other Admissions Events
University of South Carolina Aiken
Copyright © 2002 by the Board of
Trustees of the University of South Carolina.
Comments to webmaster@aiken.sc.edu
1/28/02
URL: http://www.usca.edu/EAO