Athletic Marketing Activities

Athletic Marketing Activities
2000-2001

USCA Athletics programs are important to the overall marketing efforts of the University. The Sports Information Director is responsible for all marketing, publications and public relations activities to promote interest and support of USCA's Athletic programs.

Publications

Media Guides
        Media Guides are distributed to local and regional media representatives
        and donors to athletic programs and are used for athletic recruiting.
        Advertising is sold for all media guides to support the printing costs.

·Fall Media Guide (Volleyball, Men's and Women's Soccer, Cross Country)

·Men's Basketball Media Guide

·Women's Basketball Media Guide

·Golf Media Guide

·Softball Media Guide

·Baseball Media Guide

·Men's and Women's Tennis Media Guide

Schedule Cards
Advertising is sold to support printing costs of schedule cards.

·Fall Schedule Cards (Volleyball, Men's and Women's Soccer)

·Basketball Schedule Cards (Men's and Women's)

·Baseball and Softball Schedule Cards

Game Programs
Sponsorships are sought to support printing costs of schedule cards.

·Volleyball, Men's and Women's Soccer, Men's and Women's Basketball, Baseball and Softball

·Golf Tournaments

·Harness Race Program

·Sports Auction/Golf Tournament Tickets and Programs

·Winner's Circle Newsletter (produced monthly)

·Pacer Club flyers

Promotions

·Halftime/Game Promotions

·Volleyball, Men's and Women's Soccer, Men's and Women's Basketball, Baseball and Softball

·Midnight Madness Event

·"Sponsor Nights or Days" at games

·Sponsorships for Score Tables for Volleyball and Men's and Women's Basketball

Public Relations Activities/Other Activities

·WWW Page (Updated Daily, includes Recruitment Questionnaire and Guest Book)

·Fan E-Mail List

·Communicate weekly with Pacer Times to include information on USCA Athletics

·Press releases to media with game highlights/maintain regular contact with sports media

·Media Day (held each October)

·Hometown Talent Program

Press releases to hometown media of USCA student athletes.
Two to three releases sent each year for most student athletes.

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