USC Aiken Athletics Unveils
Redesigned Pacer Logos
New Family Of Logos Will Create One Common Branding
April 26, 2007
In conjunction with the opening of the USC Aiken Convocation Center, the USC Aiken Athletic Department unveiled a redesigned Pacer logo on Thursday at “media day” during opening week festivities of the facility. The new primary logo keeps with the tradition of past “Pacer” logos, while additional secondary logos were created to create a family of logos.
Throughout the nearly year-long redesign process, a new package of logos including both graphics and wordmarks was established to not only give Pacer Athletics a more modern look, but create uniformity across the department.
“Our staff and student-athletes wanted to update our Pacer logo to give it a more aggressive and bold feel, and we accomplished that with our new design,” said Randy Warrick, USC Aiken Athletic Director. “We are excited about the release of the new logo as we move into the Convocation Center. It’s opening a new chapter in the history of Pacer Athletics.”
Initially called the “Rebels” when the school was founded in 1961, USCA moved to its current mascot of the “Pacers” in 1970. An updated version of the now retired logo was created in 2001.
USC Aiken contracted Francis Santaquilani of FS Design in Chattanooga, Tenn. to create the new logo family. An external graphic designer with extensive work in athletic logo design, Santaquilani has produced logos for the NBA, WNBA, Minor League Baseball, the Southeastern Conference (SEC), and the Aiken Foxhounds.
“Moving into the Convocation Center is a new chapter in Pacer Athletics, and we felt it necessary to have a new, eye-catching cover for that story,” said Brad Fields, Assistant Athletic Director for Communications. “The new logo not only gives us that bold new look, but it brings all of our athletic programs together under one common branding.”
For more information on USC Aiken Athletics, log onto www.PacerSports.com.
Redsigned Pacer Logo - Unveiled April 26, 2007