 |
About The Program
The program will offer you a Bachelor of Science degree in Business Administration-Marketing
Concentration with a focus in Golf Course Services and will prepare you
for a variety of careers in golf-related services. This program will provide
you with the academic preparation necessary to enter the rapidly growing
field of golf course services and will prepare you to work as a golf equiptment
marketing representative, manager/owner of a golf facility, as a golf professional
or other occupations serving in the golf industry.
The mission of the School of Business Administration and Economics at USCA is to continually improve a cirriculum responsive to the dynamics of the regional business community. To this end, the School focuses on teaching and has a special emphasis on small business and entrepreneurship. We are accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB).
The University Of South Carolina Aiken is located near the city of Aiken in the western section of South Carolina. Aiken is an ideal location for those who love golf. Some of the most beautiful and challenging golf courses in the country are located in this area including the Augusta National and Palmetto Golf Club, one of the oldest courses in the country.
Some Golf Facts
How many golfers are there in the U.S.?
- There are an estimated 12.8 million adult Core golfers in the U.S. (as of 2004). Adult Core golfers are ages 18 and above, play at least eight times per year (average 37 times) and are responsible for 91% of rounds played and 87% of golf-related spending.
- Of adult Core golfers, about 10.2 million are male and 2.5 million are female.
- There are an additional 14.6 million adult Occasional golfers, those ages 18 and above who play between one and seven times a year. The impact of Occasional golfers on the industry is minimal; nevertheless, they represent an opportunity for “upgrading” to Core golfers.
- There are also 2.9 million junior golfers ages 12-17, of whom 1.0 million play eight or more rounds per year.
How much do golfers spend?
- Golfers spent $24.3 billion in 2002 on equipment and fees.
- They spent $19.7 billion on public and private green fees and dues in 2002, which accounted for 81 percent of all spending. They spent $4.7 billion on equipment (clubs, balls, bags, gloves, shoes).
- Avid golfers (25+ rounds annually) make up the smallest player segment (23 percent), but accounted for 63 percent of all golf-related spending in 2002.
What are the most popular travel destinations for golfers?
- Florida, South Carolina, North Carolina, California and Arizona are the most popular travel destinations for golfers.
- Golfers spend about $26.1 billion a year on golf travel, 75 percent of which goes to the hotel, transportation and food and beverage industries.
