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Dr. Richard Heiens
Professor
Walter F. O'Connell Palmetto Professorship for Excellence in Technology
Office: Business & Education, Room 103
Phone: 803-641-3238
Email: Richardh@usca.edu
Dr. Heiens has his Ph.D. (1993) and his B.S. (1988) in Marketing from Florida State University.
His research interests are in the areas of strategy, promotion, and consumer behavior. Dr. Heiens has published over 20 articles in such journals as the Strategic Management Journal, the Academy of Marketing Science Review, and the Journal of Business and Industrial Marketing.
Degree Earned: (Marketing), Florida State University, 1993
