Plamen Peev

Many marketing programs give their students the sound foundation of knowledge needed for a successful career. However, the programs that go over and beyond that to actively assist students in making important and potentially life-changing career choices are few and far between. I consider myself lucky to have attended a program of this rare type at USC Aiken where my professors’ guidance and support helped me tremendously in embarking on the most fulfilling career path I could possibly take.


Plamen Peev

Assistant Professor of Marketing

Towson University

Aiken Campus


Students in front of SOBA building

The School of Business Administration offers four different areas of concentration within the Bachelor of Science in Business Administration degree. Each concentration requires the same liberal arts general education courses and the same core of required business courses, complemented by a collection of business courses within the field of concentration.

Areas of Concentration

For more information on each available concentration area, please click on the links below:

Accounting, Finance, Management, Marketing