UNIVERSITY OF SOUTH CAROLINA AIKEN

STRATEGIC PLANNING REPORT

PHASE I

I.                    BACKGROUND

            Since its origins as a two-year college in 1961, the University of South Carolina at Aiken has determined to provide a superior liberal arts educational experience to the residents of Aiken, the surrounding area, and the state.  While the institution’s mission shifted in 1968 when it became accredited as a Junior College, and again in 1977 when it received accreditation and state authorization as a senior college, USC Aiken’s faculty and staff have remained committed to a student-centered learning environment and to maintaining close ties with the local community. Today USC Aiken sits on a wooded site of more than 450 acres, enrolls over 3,000 students, and awards baccalaureate degrees in more than 30 areas of study, an associate degree in nursing, and Master’s degrees in three fields of study.  The university’s ongoing commitment to excellence during this era of rapid growth is demonstrated by its strong regional and national reputation, most recently seen in its national ranking by US News and World Report as a top public comprehensive college in the South (in the 2004, 2003, 2002, 2001, 2000, and 1999 College Guides).

            In solemn and moving ceremonies, USC Aiken marked its fortieth anniversary and inducted Dr. Thomas L. Hallman as its third Chancellor in September 2001.  Dr. Hallman’s inaugural address reinforced the values that have propelled the institution to the forefront of state liberal arts institutions.  These include a campus-wide commitment to teaching and learning, civility and freedom of expression, a focus on the student, regard for academic integrity, emphasis on the common good, and a  commitment to the community.   Noting the auspicious timing of the celebratory events—the beginning of a new century, the start of USC Aiken’s forty-first year, and the inauguration of a new campus leader—Chancellor Hallman focused on the essentiality of defining the USC Aiken of the future. Conceding that a shortage of state funding and increased competition for students posed particularly daunting challenges, Dr. Hallman announced that the first step in charting a future course would be the development of a strategic plan.  The planning process, said Dr. Hallman, would “clarify. . . those programs, practices, and values that make the educational outcomes unique at USCA” and would “project the university’s most compelling visions for [the] future.”

            Shortly after his inauguration, Chancellor Hallman appointed a Strategic Planning Steering Committee (SPSC) made up of faculty, staff, and students representing a broad spectrum of the campus community, and in late September the SPSC began its task with a workshop conducted by strategic planning consultant Dr. Robert Shirley, who guided the planning process through the spring of 2002. Following the Shirley model, the SPSC immediately began Phase I of the Strategic Planning Process, which would result in a report to Chancellor Hallman for his consideration as he devises a plan to guide the campus for the next five years.  Phase I involved articulating a statement of institutional values, assessing the current status of the institution and the forces that shape it, identifying and examining forces and trends outside the institution that affect its future, rewriting the institutional mission and devising an institutional vision as well as institutional goals and objectives that will result in USC Aiken’s strategic alignment with its constituencies.  On September 23, 2002, having reviewed reports from the internal and external evaluative teams and program evaluation committees, and having engaged in extensive discussion and analysis, the SPSC presented a draft report to Chancellor Hallman for his consideration.  The report included USCA’s institutional values, mission and vision statements, eleven broad strategic goals and objectives for achieving those goals.

            Upon receiving the draft report, Chancellor Hallman solicited feedback from USC Aiken faculty, staff, students, and from Aiken community members regarding the report and draft strategic plan.  He asked for written feedback but also held four open meetings on campus in late September and October of 2002, during which faculty, staff, students, and community members responded to the plan.  In  late October 2002, the SPSC met with Chancellor Hallman to review all comments received on the planning report and to make revisions as deemed necessary.   Once revisions were complete, the Chancellor and SPSC initiated the action planning phase of the project.

            In January 2003 twelve action teams began the task of devising specific strategies to meet strategic goals and objectives.  In April 2003 team leaders presented these strategies to the Chancellor and SPSC, who discussed and revised the strategies during April and May.  While implementation of some strategies were under way in academic year 2002-2003, in August of 2003 the Chancellor and senior administrators prioritized and assigned responsibility for carrying out those strategies that remained.  The prioritization was reviewed by the SPSC in early fall 2003, and implementation continued.  The process and results of strategic planning at USC Aiken are described in greater detail, below.

II.   ELEMENTS OF USC AIKEN'S STRATEGIC PLANNING PROCESS

A.   Articulation of Institutional Values:  In October of 2001 a team of five faculty members, two students, two alumni (who were also local community members), and three staff members began the task of determining the institution’s core values.  Between October 19, 2001 and January 8, 2002, members of this committee met with eleven focus groups of administrators, faculty and staff members, students, alumni and local citizens, and, as a result of these and their own group meetings, produced a list of core values.  An abbreviated list of institutional values that were approved by the SPSC in final version in October of 2002 appears below.  This statement of institutional values helped guide the revision of USCA’s mission statement and the articulation of an institutional vision as well as institutional goals and objectives.

      WE AT USCA EMBRACE THE FOLLOWING VALUES:

1.  A High Quality Learning Environment. 

·        We seek to impart a broad range of skills, knowledge, and wisdom

·        We aim to maximize each student’s potential

·        We expect and value high quality teaching and individualized attention

·        from faculty and staff

·        We expect and value high quality scholarship by faculty

·        We encourage

      §   Critical thinking

      §   Independent learning

      §   An understanding of the connections between the liberal arts and discipline-specific courses

      §   Curiosity and a love of continual learning 
 

2.            Collegiality

 

·        We aspire to be a nurturing community where people support one another in their efforts to learn and excel 

·        We encourage cooperation, collaboration and collegiality
 

3.            Character

 

·        We expect integrity, honesty and taking responsibility for one's actions

·        We embrace diversity and encourage respectfulness

·        We encourage initiative, effort, and pride in hard work and accomplishments   

             4.      Citizenship

·        We strive to foster in students an understanding of the rights and responsibilities associated with membership in a community

·        We seek to develop responsible citizenship and working for the common good

·        We advocate involvement and partnerships with our external constituents to promote meaningful engagement and applied

      learning

B.  Assessment Teams: Along with the values committee, nine additional working groups were set up in October 2001 to undertake specific tasks associated with the planning project.  Some of these groups were charged with identifying what we do well at USCA as well as areas in which we could improve.  Their analyses were not only designed to capture a “snapshot” of the institution at present but also to recommend specific actions that could or should be taken in the future.  Other groups were asked to examine the external political, legal, social, demographic, economic, technological, and competitive forces and trends that currently affect or will likely affect USC Aiken in the future.  These groups were asked to identify the force or trend, to discuss its implications, and recommend specific responses.  Their members included faculty from across the disciplines, students, staff members, community members and/or USC Aiken alumni.  Each working group prepared a written report that informed the SPSC's planning process. 

Internal Assessment Working Groups

 

The Finance, Human Resources, Physical Plant and Technology Working Group:  Six staff members and two faculty members performed a thorough S.W.O.T. analysis of USC Aiken’s financial, human, physical and technological resources and recommended action in each area.

           

The Campus Image, Climate, and Culture Working Group:  Two faculty, six staff members and two students collected, analyzed, and reported on general attitudes of those in the USC Aiken community regarding the campus’ image, climate, and culture.  The group examined surveys of faculty, staff, students and alumni performed over the past three years, looking particularly for attitudes related to the university’s academic reputation, academic and general campus support services, student life and athletics programs, funding and resources, instructional and technology services, governance, communication, physical environment, and USC system issues.

            External Assessment Working Groups:

The External Economy and Technology Working Group:  Three faculty, four staff, and two members of the local community participated in the process of identifying the most important forces and trends emerging from the economic and technology sector that will shape USC Aiken’s future.  In addition to identifying the opportunities and threats associated with each of these forces, the group discussed implications and courses of action for the university.

 

The External Social and Demographic Working Group:  This group, composed of four faculty members, four staff, two community members and one student, identified a number of social and demographic trends that have affected or will potentially affect USC Aiken’s mission and objectives.  Further, the team listed opportunities and threats related to these trends, and recommended action initiatives. 

 

External Political and Legal Working Group:  Four faculty, two staff, two students, and two alumni/community members named ten political and legal forces that currently affect or could potentially affect USC Aiken.  Like the other groups charged with examining outside forces and trends, members of this working group discussed opportunities and threats associated with these forces, and they recommended ways in which the institution could respond.  

 

External Competitive and Educational Working Group:  Comprised of five faculty, one staff, two students and one member of the community, this team identified the educational forces and trends that affect the university, discussed the opportunities and threats related to each, and suggested possible courses of action in response. 

 

While each of these working groups was asked to examine particular areas within the university or in the external environment, a certain amount of “overlap” occurred---that is, the reports at times addressed the same issues and often made similar recommendations.  The SPSC found these results helpful, in that such repetition underscored the relative importance of certain trends or factors as we plan for the future.

 

Program Assessment Working Groups

 

In addition to the “scanning” undertaken by the seven groups listed above, three working groups examined academic, administrative, student service and athletic programs at USC Aiken.
 

The Academic Programs Working Group:  This group, comprised of  eight faculty, one staff, and two students, examined USCA’s academic offerings and made recommendations for future academic programming.  The group gathered information from each academic unit and evaluated results based on criteria that included the current faculty complement, faculty quality, potential program development, the centrality of the program to USC Aiken’s mission, the demand for the program by majors, service to non-majors, the program’s currency, library support, facilities, equipment & technology, location and comparative advantage, its impact on the local community, and its cost effectiveness.   The academic programs working group analyzed unit reports between January and May 2002 and made recommendations to the SPSC to either “Enhance”, “Maintain”, “Modify”, or “Eliminate” programs. 

 

Administrative Programs Working Group:  Two faculty and four staff members devised specific criteria to evaluate all administrative programs at USCA, then solicited and evaluated information from each administrative unit on campus.  The unit’s contribution to the university’s mission, the need for the service, the quality, and the cost effectiveness of the service were analyzed.  Based on these criteria and the report received from each administrative unit, the working group members recommended that a program or service be enhanced, maintained, modified, or eliminated. 

 

Athletic Programs/Student Services Working Group:  Three faculty, four staff members and two students comprised this working group, which evaluated USC Aiken’s Athletic and Student Service programs based on criteria including need and quality of the service or program, its cost effectiveness, and its centrality to the institutional mission.  Based on these criteria and information received from each program or service unit, the committee members recommended that a program be enhanced, modified, or maintained.  While program or service elimination was also an option, this committee made no such recommendation. 

 

C.  USCA’s Mission Statement:  In early spring 2002, a subcommittee of the SPSC began to meet with representatives of the University Planning Committee to revise the institutional statement of mission.  This group completed a draft revision of the mission statement that the chair of the University Planning Committee then presented to USC Aiken’s faculty assembly.  A revised mission was approved by the Faculty Assembly in April 2002, and by the USC Board of Trustees and the South Carolina Commission on Higher Education in the summer of 2002.  USCA’s Mission Statement reads as follows:

 

Mission Statement

      Founded in 1961, the University of South Carolina Aiken (USCA) is a comprehensive liberal arts institution committed to active learning through excellence in teaching, faculty and student scholarship, research, creative activities and service.  In this stimulating academic community, USCA challenges students to acquire and develop the skills, knowledge, and values necessary for success in a dynamic global environment.

 

      The university offers degrees in the arts and sciences and in the professional disciplines of business, education, and nursing.  All courses of study are grounded in a liberal arts and sciences core curriculum.  USCA also encourages interdisciplinary studies and collaborative endeavors. 

 

      Emphasizing small classes and individual attention, USCA provides students with opportunities to maximize individual achievement in both academic and co-curricular settings. The institution challenges students to think critically and creatively, to communicate effectively, to learn independently, and to acquire depth of knowledge in chosen fields.  The university values honesty, integrity, initiative, hard work, accomplishments, responsible citizenship, respect for diversity, and cross-cultural understanding.
 

      USC Aiken attracts students of varying ages and diverse cultural backgrounds who have demonstrated the potential to succeed in a challenging academic environment.  In addition to serving the Savannah River area, USCA actively seeks student enrollment from all parts of South Carolina as well as from other states and countries.

 

      As a senior public institution of the University of South Carolina, USCA combines the advantages of a smaller institution with the resources of a major university system.  Located in beautiful, historic Aiken, South Carolina, USCA is an institution of moderate size (2,500-5,000 students)  that offers baccalaureate degrees in a number of disciplines, an associate degree in Nursing, completion baccalaureate degrees at University of South Carolina regional campuses, and master’s degrees in selected programs.  
 

      USCA endeavors to apply knowledge, skills and wisdom in ways that promote  the common good.  Accordingly, the university seeks to build strong community ties.  The institution enriches the quality of life not only on campus but also throughout the surrounding region through a variety of activities including the fine and performing arts, athletics, continuing education, distance learning, and community service.  In fulfilling its role as an institution of higher learning, the University of South Carolina Aiken is a community of individuals engaged in broadly based educational experiences necessary for an enlightened society.

 

D.          Vision Statement:  USC Aiken’s vision for the future flows from its institutional mission, its statement of core values, and its strategic goals and objectives. 

USC AIKEN VISION STATEMENT

The University of South Carolina Aiken aspires to be among the top comprehensive liberal arts institutions in South Carolina and the Southeast.  As we enter the twenty-first century, USC Aiken will:

Ø      Emphasize excellence in teaching and collaborative learning experiences, stressing the connections between the liberal arts and professionally based courses

Ø      Sustain a strong academic support system for all students and offer quality curricular and co-curricular programs that prepare students to be citizen leaders and effective participants and contributors in a dynamic global society

Ø      Maintain a moderately-sized campus where students can expect an optimal faculty-student ratio and individual attention

Ø      Encourage integrity, honesty, and accountability, and foster responsible citizenship and working for the common good

Ø      Maintain a campus environment that supports creativity and productivity for students, faculty, and staff

Ø      Emphasize collegiality, civility, cooperation and collaboration within a nurturing campus community where there is mutual support to grow and excel

Ø      Honor human diversity and respect differences

Ø      Inspire all members of the campus community to participate in supporting the institutional mission

Ø      Demonstrate commitment to the effective and efficient use of resources and the wise use of technology

Ø      Continue to foster and protect strong community ties and to enrich the lives of all community members

E.     Strategic Goals and Objectives:  Once the new Mission Statement was approved by USC Aiken’s Faculty Assembly and reports from the working groups had been reviewed and approved by the SPSC, that group began the process of drafting strategic goals and objectives for the institution.  Members devised a matrix that recorded all information coming out of the working group reports that related to the institution’s clientele, program/service mix, comparative advantage, and strategic objectives, then  relied on this matrix to develop institutional goals and objectives.  The SPSC completed a draft version of strategic goals and objectives in May 2002 that was reviewed by Chancellor Hallman in summer 2002.  The SPSC met with Chancellor Hallman in August and September of 2002 to discuss the document, and after soliciting feedback from across campus and in the broader community, the SPSC completed the final version of the institutional goals and objectives in late October 2002. 

PHASE II

I.  DEVISING ACTION PLANS

A.     ACTION TEAMS:  In November and December 2002, the second phase of USC Aiken's Strategic Planning Process got under way.  In October 2002, Chancellor Hallman, Vice Chancellor Suzanne Ozment, SPSC Co-chairs Elaine Lacy and Randy Duckett created twelve Action Teams, named SPSC members leaders of these teams (when possible), and selected members from USC Aiken faculty, staff, students and from among the Aiken community.  Each team consisted of eight to twelve members, and generally, members were selected based on expertise and experience.  Each Action Team was assigned a specific portion of the Strategic Plan, and charged with the following actions:   

·        Devise further strategies to meet objectives, as necessary

·        Determine the cost of meeting the objectives

·        Recommend priorities for achieving these objectives

·        Designate a person, committee, unit, department, or office to carry out the strategies

·        Determine measures for the objectives and strategies: how will we know when the objective has been met/achieved?

The Action Teams began meeting in January 2003, and completed their work by April.  The Chancellor and SPSC members reviewed and revised team reports in April and May, 2003.  In August the Chancellor and senior administrators prioritized the strategies, which were reviewed by SPSC as the 2003-2004 academic year began.   While implementation of the strategic plan began during the 2002-2003 academic year, remaining strategies will be achieved, as appropriate, over the next three years.  A restructured Strategic Planning Committee will review the implementation of the strategic goals and objectives on an annual basis, and will continue its oversight of planning at this institution with the aim of maintaining the excellence we have achieved to date.

B.     Final Strategic Goals, Objectives and Strategies

The final version of the strategic goals and objectives, complete with strategies as devised by Action Teams and approved by the SPSC, appears below. The Action Team reports also appear under a separate heading.

 

INSTITUTIONAL GOALS AND OBJECTIVES

Goal One: Provide superior curricular and co-curricular programs that prepare students to be effective participants in and contributors to a dynamic global society

Objective 1.a. Regularly review and assess academic programs and General Education requirements to ensure consistency with and support of institutional mission and values (See Academic Programs Action Team Report for details)

Strategy 1.a.1. Establish a mechanism for a series of discussions of academic standards and expected performance levels.

·        Participants should include faculty, alumni, and select students who have successfully completed the first year of college.

·        Develop a common core of faculty expectations regarding reading comprehension, writing and computation performance, research and critical skills, computer literacy, and the ability to understand a variety of perspectives.

·        Develop a procedure to document and to communicate these common expectations to current and prospective students.

Strategy 1.a.2. Academic units, with assistance as needed from the Academic Assessment Committee and the Office of Institutional Effectiveness

·        will develop measures for regular assessment of General Education courses taught in their unit,

·        will report assessment results of general education courses in their annual program reviews submitted through Academic Council to the Vice Chancellor for Academic Affairs and will specify how the results were used to make improvements in course outcomes,

·        will develop measures for regular assessment of the major and/or concentration,

·        will report assessment results of the major and/or concentration in their annual program reviews submitted through Academic Council to the VCAA and will specify how the results were used to make improvements in the major or concentration.

Strategy 1.a.3. The university

·        will conduct regular assessment, through instruments such as CAAP and NSSE, of broad general education goals (such as critical thinking skills, appreciation for diversity, etc.),

·        will share results of this assessment with academic units,

·        will develop strategies for using those results to make improvements in meeting General Education goals.

Strategy 1.a.4. The Office of Institutional Effectiveness will report results of the assessment of academic programs to the Faculty Assembly on a regular basis. 

Objective 1.b. Develop learning opportunities for USC Aiken students that will increase their exposure to, and awareness, understanding, and appreciation of global differences and interconnections (See Internationalization/Globalization/Diversity Action Team Report for details)

Strategy 1.b.1. Create a Center for Diversity and Global Studies with an administrative structure and staff.

Strategy 1.b.2.  In the interim, create a standing committee consisting of faculty and staff representing USCA colleges/schools and staff.

Strategy 1.b.3. Increase support for faculty and staff development in increasing students’ exposure to, and awareness, understanding, and appreciation of global differences and interconnections.

Strategy 1.b.4. Promote offerings in global and diversity studies by assembling and distributing a list of global and diversity studies courses across campus, with the objective of increasing student exposure to these concepts.

Strategy 1.b.5. Consider revisions of the General Education requirements to include courses in global and diversity studies.

Strategy 1.b.6. Promote and increase opportunities for participation in high quality Study Abroad Programs.

·        Provide information to departments on opportunities to develop new study abroad programs.

·        Seek support for faculty and staff to develop Study Abroad Programs.

·        Encourage departments and advisors to emphasize study abroad opportunities.

Strategy 1.b.7. Promote and increase opportunities for participation in high- quality diversity programs and activities

·        Create alternative spring break activities, service learning, exchange programs with Historically Black Colleges and Universities.

·        Create interdisciplinary minor programs in Diversity and Global Studies. 

Strategy 1.b.8. Develop and expand upon links with Sister City and Partnership Programs.

·        Strengthen partnership programs (such as that with Gujarat, India, currently coordinated by the School of Education) and Sister City programs (like the ones with Orvieto, Italy and Shoalhaven, Australia) with the aim of developing enrichment opportunities (such as study abroad programs) for the campus community.  Another way of strengthening the ties is to sponsor art exhibits and other cultural programs on a regular basis.

Strategy 1.b.9.  Consider requiring all students at USC Aiken to take foreign language courses.

Strategy 1.b.10.  Increase funding for Internationalization/Diversity Efforts from external sources.

·        Establish a special fund through the USCA Partnership, and also seek funding from groups, businesses (for example SKF, Bridgestone-Firestone SC, BMW, Michelin) and individuals for scholarships for programs and initiatives designed to promote diversity and internalization.

·        Seek funding from federal and state entities (e.g. from the Undergraduate International Education and Foreign Language Program administered by the U.S. Department of Education; the Bush Foundation Grant of Study Abroad Curricular Integration).

·        Identify and publish a list of funding opportunities related to activities associated with internationalization and diversity.

Strategy 1.b.11.  Determine the extent to which diversity is currently addressed in various programs in order to identify opportunities for expansion across campus

Objective 1.c. Consider the feasibility and desirability of required student attendance at co-curricular events, both on and off campus that can enhance learning (See the Student Life/Athletic Programs Action Team Report and Academic Programs Action Team Report for details)

Strategy 1.c.1: Charge the Campus Life Committee with developing a feasible plan for required student attendance at co-curricular events.  Suggest that they do the following:

  • Examine efforts at other schools to discern the benefits and explore various models of required attendance at co-curricular events

  • Consult with academic and non-academic units to determine the types of activities that should be included. Include a question about how many classes currently require attendance at cultural/co-curricular events.

  • Consult with students for ideas and concerns

  • Determine costs
       

Objective 1.dEstablish and implement campus standards for information literacy (the ability to locate, evaluate, and use information to become independent life-long learners) in support of USC Aiken’s curriculum  (See the Academic Programs Action Team Report for details)

Strategy 1.d.1.  Establish a mechanism for a series of discussions of campus standards and expected performance levels for use of information literacy in the General Education curriculum.

·        Participants should include library faculty and faculty who deliver the general education curriculum.

·        Develop a common core of faculty expectations for students in their general education curriculum: to locate, to evaluate, and to use information.

Strategy 1.d.2.  Establish a mechanism for a series of discussions of campus standards and expected performance levels for use of information literacy in the major methods courses.

·        Participants should include library faculty and faculty who regularly teach research methods courses in their disciplines.

·        Develop discipline-specific standards appropriate for the major research methods courses.

Objective 1.e. Enhance academic programs by adding faculty positions as the need is demonstrated, through appropriate institutional planning processes.

Objective 1.f. Study the feasibility and desirability of strengthening academic programs as follows: (See the Academic Programs Action Team Report for details)

General Strategies:

1.f.1. Establish an administrative structure for all acronyms and academic programs (including AHUM, ASUP, Honors Program, BIS)

1.f.2. Develop a standardized protocol for assessing program demand and feasibility, incorporating campus-related data (e.g., enrollment patterns and trends, student demand, resource needs, consistency with mission) and community need. This assessment should have a minimum of a five-year extrapolation.

1.f.3. Communicate the university’s mission, strategic plan, values and strengths to the university community as they affect curriculum development and faculty hiring.

Specific Program Strategies:

1.f.4. History: provide more non-Western offerings by filling tenure-track slots, as they come open, with specialists in those areas.

1.f.5. Honors Program, ASUP, AHUM, BIS, First Year Program, and selected interdisciplinary minors; Religion, and Photography and other offerings dependent on adjunct faculty:  designated academic unit, with assistance as needed from the Academic Assessment Committee and the Office of Institutional Effectiveness, will develop measures for regular assessment of each program, including course evaluations and assessment of program goals. Make recommendations regarding expansion and/or maintenance.

1.f.6. Foreign Languages: assess the demand and feasibility of each language offering, incorporating campus-related data (e.g., enrollment patterns and trends, student demand, resource needs, consistency with mission), and community need. Make recommendations regarding expansion, maintenance, or elimination of select language offerings.

1.f.7. Physics and Astronomy: examine the academic structure of comparable universities and provide a recommendation for the academic/administrative placement of physics and astronomy, based upon a sound theoretical and pedagogical rationale.

1.f.8. Music: continue with ongoing development of the degree in Music Education.

Objective 1.g. Evaluate the curriculum validity, market demand, cost effectiveness, student success rate, and impact of external accreditation requirements of the following programs in order to maintain academic quality and meet student demands: (See the Academic Programs Action Team Report for details)

· Elementary Education Program, Salkehatchie

· Distance Education Programs, USC to USCA and TV based (See also Objective 9.l.)

· Engineering

· Bachelor of Interdisciplinary Studies

· Golf Course Services Concentration

· Evening Programs

Strategy 1.g.1. Re. Elementary Education Program, Salkehatchie, Engineering, and Golf Course Services Concentration: appropriate academic unit, with assistance as needed from the Academic Assessment Committee and the Office of Institutional Effectiveness

·        will collect data regarding market demand, cost effectiveness, student success rate, and impact of external accreditation requirements (as appropriate)

·        will report findings to the VCAA and make recommendations regarding continuation of programs

Strategy 1.g.2. Re. Evening Programs, Distance Education Programs, USC to USCA and TV based: the VCAA, with assistance as needed from the Academic Assessment Committee and the Office of Institutional Effectiveness

·        will collect data regarding market demand, cost effectiveness, student success rate

·        will report findings to the Faculty Assembly and make recommendations regarding continuation of programs

Strategy 1.g.3. Establish an administrative structure for BIS program within a designated college and academic unit

Strategy 1.g.4. Designated academic unit, with assistance as needed from the Academic Assessment Committee and the Office of Institutional Effectiveness, will develop measures for regular assessment of BIS program, including course evaluations and assessment of program goals. Make recommendations regarding maintenance or elimination.

Objective 1.h. Enhance academic programs by ensuring regular maintenance and upgrading of equipment and laboratory facilities as the need is demonstrated, most immediately in the Departments of Biology/Geology, Chemistry, Mathematical Sciences, Psychology, Visual and Performing Arts, Ruth Patrick SEC, and the Wellness Center (See the Facilities Action Team Report for details)

Strategy 1.h.1.  Collect data from individual departments to develop a comprehensive list of capital equipment and furnishings, along with associated life-cycle replacement requirements

Strategy 1.h.2.  Ensure that preventative maintenance schedules are developed and funded to support the routine care of capital equipment and to extend equipment life cycles to the maximum extent reasonable

Objective 1.i. Evaluate the suitability of offerings, the scheduling, and the pedagogical effectiveness of Maymester and Summer School programs, and the degree to which they support the institutional mission (See the Academic Programs Action Team Report for details)

Strategy 1.i.1 Establish a mechanism for a series of discussions of offerings, scheduling, and pedagogical effectiveness of Maymester and Summer School Programs.

      • Academic units will establish written criteria for the suitability and pedagogical soundness of courses to be offered in Maymester and/or Summer Sessions.
      • Academic units will assess the impact of Maymester and Summer School offerings as to how they meet student needs, major requirements, scholarship requirements, and financial aid (and any other concerns to be determined).
      • The Academic Council should provide pedagogical rationales and justifications to the Academic Vice Chancellor for all Maymester and Summer School offerings.
      • The Courses and Curriculum Committee should be charged with further evaluation of all courses, especially when considering course additions, to address suitability of offering any new courses during Maymester and summer.

Objective 1.j. Support student research, scholarship, creative, co-curricular and service learning endeavors (See the Faculty Support Action Team Report for details)

Strategy 1. j.1. Continue to encourage regular student research and scholarly and creative colloquia by rewarding faculty members who work with students on research and in presentations.  Provide support (re-assigned time or extra compensation, for example) for faculty and staff who develop and supervise these activities.

            Strategy 1. j.2. Build library holdings and improve and expand library facilities.

Strategy 1.j.3. Obtain funding for students involved in these activities to help pay for equipment, printing, and travel.  Possibly designate a portion of E-150 for this purpose.

Objective 1.k. Enhance opportunities to experience, explore and appreciate diversity (See the Internationalization/Globalization/Diversity Action Team Report for details)

Strategy 1.k.1.  Actively recruit and retain a diverse faculty and staff.

Strategy 1.k.1.a. 
Make wider use of the database of minorities in graduate programs to track potential candidates for positions at USCA and make that information readily available to campus search committees. 

Strategy 1.k.1.b. 
Develop a "Grow Your Own" program for recruiting USCA graduates for positions among the faculty and staff. 

Strategy 1.k.1.c. 
Identify ways to retain our minority faculty and staff, such as protecting them from too much service responsibility.

Strategy 1.k.2. Actively recruit students from underrepresented minority populations and international students.

Strategy 1.k.3. Actively retain minority and international students.

Strategy 1.k.3.a. Restructure and increase funding for the Minority   Assistance Peer (MAP) Program, a program that assists freshmen and transfer minority students with the transition to USCA.         

Strategy 1.k.3.b.  Lobby for additional need-based scholarships that will enable students to spend more time on academic pursuits. 

Strategy 1.k.3.c.  Encourage underrepresented minority populations to participate in the University Honors Program, as well as other programs in which there are underrepresented populations. 

Strategy 1.k.3.d.  Provide cultural programs to which minority and international students can relate and which encourage positive self-identity.

Strategy 1.k.3.e.  Develop new programs and activities to orient new international students to campus (e.g. including an international student breakout session in orientation programs, developing a handbook for international students with information on cultural, legal and social aspects of life in the US). 

Strategy 1.k.3.f.  Establish a mentoring program for international students.  This program will involve student-to-student support to ensure academic success, increase international student participation in the International Club, and encourage students to become engaged in all aspects of campus life. 

Strategy 1.k.3.g.
  Enhance the existing international student admission web page to include new interactive elements, for example, greetings in different languages and links to current international students' e-mails.

Strategy 1.k.4. Improve and expand multicultural and international programming.

Strategy 1.k.4.a. 
Expand USCA permanent art collections, performances, and/or sponsor more exhibits of minority and international art. 

Strategy 1.k.4.b. 
Apply and complete the steps necessary to become a campus affiliate chapter of the National Coalition Building Institute (NCBI), an international organization committed to diversity awareness and coalition building activities. 

Strategy 1.k.4.c. 
Continue to provide lectures, film series, and other events that enhance exposure to global and diversity issues

Objective 1.l. Enhance co-curricular and curricular learning opportunities that assist students in building career and life skills (See the Academic Programs Action Team Report and the Student Life/Athletic Programs Action Team Report for details)

Strategy 1.l.1:  Increase student involvement in student organizations and programs.

Strategy 1.l.1.a
.:  Encourage faculty to build outside-of-the-classroom experiences into course curricula, as appropriate.

Strategy 1.l.1.b.:
Promote programs to specific student populations (non-traditional students, student athletes, resident students)

Strategy 1.l.1.c.:
Encourage student participation in honors societies

            Strategy 1.l.2: Increase the number of courses that incorporate service learning projects.

Strategy 1.l.3:  Strengthen internships and experiential learning programs by creating a centralized office to coordinate and promote experiential learning/internship opportunities.  Charge the office with the following:

·        Improve communication between those in charge of internships and experiential learning programs at the unit level

·        Improve communication with the campus at large, and external groups

·        Survey students and faculty to determine their knowledge of and experience with internships and experiential learning programs

·        Survey participating external organizations to determine the nature of their expectations of and experiences with internships and experiential learning programs

·        Expand opportunities for and student involvement in co-curricular and curricular learning

Strategy 1.l.4:  Expand and stabilize the budgets of Peer Educators and Health Education programs

Strategy 1.l.5:  Expand and financially support student travel to conferences

Strategy 1.l.6:  Develop a four-year leadership program

Goal Two: Provide superior support services and programs campus wide that lay a solid foundation for student success at USCA and throughout life

Objective 2.a.  Develop a comprehensive and centrally coordinated First Year program aimed at creating a nurturing and stimulating introduction to the university. (See the Academic Programs Action Team Report, the Student Life/Athletic Programs Action Team Report and the Enrollment Planning Action Team Report for details)

Strategy 2.a.1: (Student Life/Athletic Programs Action Team Report) Appoint or hire a full-time (or at least part-time) First Year Program Director and provide appropriate budget for staffing, developing, assessing and coordinating all components of the program.

Strategy 2.a.2.  (Academic Programs Action Team Report) Review and implement as appropriate the missions and goals of the First Year Program established by the First Year Committee in 2000.

Strategy 2.a.3: (Student Life/Athletic Programs Action Team Report) Strengthen and expand the ASUP program.

Strategy 2.a.3.a.
Make ASUP 101 mandatory for all freshmen.

Strategy 2.a.3.b.
Improve teacher training by encouraging attendance at off-campus workshops (for example, University 101) and developing required workshops on campus.

Strategy 2.a.3.c.
Standardize ASUP 101 curriculum

Strategy 2.a.3.d.
(Academic Programs Action Team Report) Expand ASUP 101 courses to a full semester to cover topics that will help students in their transition to college and their overall development

Strategy 2.a.3.e. Use peer mentors as assistants in ASUP courses.

Strategy 2.a.3.f. Correlate and extend orientation into ASUP courses.

Strategy 2.a.3.g. Consider the feasibility and desirability of establishing ASUP courses for targeted groups (for example athletes, non-traditional students, students in specific majors)

Strategy 2.a.4: (Student Life/Athletic Programs Action Team Report) Strengthen the First Year Program advisement process.

Strategy 2.a.4.a. (Academic Programs Action Team Report)  Ensure the availability of a sufficient number of well-trained First Year advisors for all academic programs, especially during the July and August Orientations.  Provide additional and ongoing training of First Year advisors.

Strategy 2.a.4.b. Revise and update written materials such as advisor manual and Bulletin.

Strategy 2.a.4.c. Encourage frequent contact between students and advisors.

Strategy 2.a.5:  (Student Life/Athletic Programs Action Team Report) Create a First Year Program Advisory Committee composed of faculty, staff, and students to guide the First Year Program.

Strategy 2.a.6. (Academic Programs Action Team Report) Examine the feasibility of establishing an Advisement Center staffed with appropriate personnel to advise all freshmen through their first academic year. 

Strategy 2.a.7: (Student Life/Athletic Programs Action Team Report) Determine the data and research needed to make informed decisions about first-year student needs and first-year student expectations of college, and provide supporting resources (personnel, supplies, etc.) to collect these data.

Objective 2.b. Create a consolidated Student Academic Support Network under the supervision of the Vice Chancellor for Academic Affairs that will provide comprehensive, quality academic support and individualized attention to ensure student success

Strategy 2.b.1. Create and coordinate the network, which will include, at a minimum, representation from

· The Writing Room

· The Math Lab

· Disability Services

· Information Technology Services

· The Language Learning Center

Strategy 2.b.2.  Add a reading comprehension program to the Student Academic Support Network

Strategy 2.b.3.  Add tutoring services from a newly created tutoring center

Objective 2.c. Assess USC Aiken’s learning environment (for example, optimal student-faculty ratio, class sizes and class configuration) and use results to guide policy and practice (See the Academic Programs Action Team Report for details)

Strategy 2.c.1 Assign to Academic Council (or a designated faculty committee) the task of determining the following:

·        Current class sizes at USCA (taking into account method of delivery and program assessment numbers that are recommended by CHE and professional organizations);

·        Current class configurations at USCA (lecture halls, labs, classrooms with movable chairs and tables, computer classes, etc.);

·        Current data and professional recommendations for how students learn best, by academic unit and overall.

·        The findings and recommendations will then be reported to the VCAA, Chancellor, Enrollment Planning, and IPC

Goal Three: Create an exceptional learning environment characterized by high-quality instruction, active learning, and educational innovation

Objective 3.a. Foster and develop instructional skills in faculty and professional staff at all career stages by holding regular instructional workshops, supporting conference attendance, and promoting other skill-building activities (See the Faculty Support Action Team Report for details)

Strategy 3.a.1. Create and staff a “Center for Instructional Excellence” that includes a lounge and instructional resource room, that offers faculty a “teaching videotaping and feedback” service, that helps faculty to find funding for teaching improvement, and also provides summer funding on a competitive basis for teaching and curricula development.

Strategy 3.a.2.   Require annual peer evaluation of classroom instruction for all untenured, tenure-track faculty, providing constructive feedback as part of the process.

Strategy 3.a.3.  Encourage and reward scholarship in the field of pedagogy.

Strategy 3.a.4.  Hold regular instructional workshops on campus each semester or at least annually, using in-house or invited experts.

Strategy 3.a.5.  Develop a formal mentoring program in which senior faculty members work with new faculty as part of their university service.

Strategy 3.a.6.  Highlight and publicize model instructional programs and strategies.

Objective 3.b. Provide funding and a reward system for new/innovative curricular development (See the Faculty Support Action Team Report for details)

Strategy 3.b.1. Expand the Development Office to include foundation personnel and grant writers specifically charged with locating external sources of support for innovative curriculum development.

                                     Strategy 3.b.2.  Offer sabbatical leave opportunities with a focus on new/innovative curricular development

Strategy 3.b.3.  Enhance travel funds for all faculty to support conference and workshop attendance (or preferably, participation) for the development of instructional skills.

Objective 3.c. Encourage efforts to develop interdisciplinary courses, linked courses, non-credit and other learning opportunities that build upon the expertise of the campus and broader communities (See the Academic Programs Action Team Report for details)

Strategy 3.c.1 Establish an administrative structure to encourage efforts to increase and enhance interdisciplinary offerings, including:

·        Team taught classes;

·        Linked classes (learning communities);

·        B.I.S. offerings;

·        Other non-credit and credit bearing opportunities that extend and employ the expertise of the broader community, in conjunction with Continuing Education

·        Bringing in regular consultants to campus to initiate new projects, if needed

Strategy 3.c.2. Establish a means of supporting team taught and linked courses (faculty course load, minimum enrollment levels, etc.)

Strategy 3.c.3. Establish a granting mechanism to reward faculty incentives to increase and enhance interdisciplinary offerings as well as offer travel support for faculty to share interdisciplinary research.

Strategy 3.c.4.  Departmental and other administrative and/or evaluative units should develop and communicate appropriate means and measures for valuing interdisciplinary course development and research on the pedagogy of interdisciplinary courses.

Objective 3.d. Engage in ongoing efforts to define instructional excellence and to implement assessment measures including, but not limited to, student and peer evaluations of teaching (See the Academic Programs Action Team Report for details)

Strategy 3.d.1.  The VCAA, with assistance from Academic Council and identified instructional leaders should establish mechanisms for defining instructional excellence both across the university and within academic units

Strategy 3.d.2. The VCAA, in conjunction with the Academic Council, will explore methods of evaluating teaching, beyond the use of SET forms and peer reviews (teaching portfolios, for example)

Strategy 3.d.3. The VCAA will investigate the feasibility of establishing a Center for Teaching Excellence.  

Objective 3.e. Maintain existing rewards and explore additional ways to encourage excellence in teaching  (See the Faculty Support Action Team Report for details)

Strategy 3.e.1.  Create more time for faculty to devote to teaching by developing more efficient ways to accomplish campus service, thereby creating more manageable service obligations for faculty.  For example, examine the manner in which faculty receive committee assignments, explore reducing the number of items and issues that currently go before Faculty Assembly, require annual consultation between faculty and unit heads to ensure that faculty service commitments do not negatively impact teaching, and work to change the campus culture regarding service obligations.

Strategy 3.e.2. Establish two separate peer-nominated teaching excellence awards in addition to the student nominated award, one for full-time Instructors and Assistant Professors, and a separate award for Associate Professors and Full Professors.

Strategy 3.e.3. Develop an annual (student-nominated) award for teaching excellence for a part-time Instructor each year.

Strategy 3.e.4.  Encourage and reward faculty for innovative teaching techniques (including but not necessarily limited to the effective use of technology in their courses) by conferring an “innovation of the year” award of $1,000 to faculty based on unit head nominations and judged by the VCAA.

Objective 3.f. Examine the effectiveness and viability of web-based/hybrid* courses and use the results to guide the development of additional offerings as appropriate (See the Academic Programs Action Team Report for details)

Strategy 3.f.1 The VCAA should appoint a committee to research the effectiveness and viability of these courses. The committee’s report should include

·        An examination of the literature on these courses, including internal documents such as the USCA’s Distance Education and Technology Planning Team Report, the Campus Technology Plan, etc.

·        determining what is being offered effectively at similar institutions, and

·        determining the costs (and other logistical concerns) of these courses.

Objective 3.g. Support instructional efforts by building library holdings/access and improving and expanding library facilities

Objective 3.h. Enhance and support instructional efforts by providing a laboratory/equipment budget for purchases of specialized equipment and for routine maintenance and replacement of existing instructional tools and laboratories (See the Academic Programs Action Team Report for details)

Strategy 3.h.1  Request that academic units establish specific recurring laboratory/equipment needs, specify a time frame for maintenance and replacement, and work with the VCAA to establish regular allocations to unit budgets, including a specific account line for such needs.

Strategy 3.h.2 Because many of these equipment needs are provided through grants that assume institutional support at some point, the Associate Chancellor for Finance and the campus grants officer, in conjunction with faculty members who have received grants, should assess how many costs have been borne by the institution for the past several years. For future external grants, the Associate Chancellor for Finance, in conjunction with the campus grants officer and affected faculty/staff, should project future costs of grant-related funding and report their findings to IPC.

Objective 3.i. Continue to promote individualized attention to students from faculty and staff as a campus value  (See the Faculty Support Action Team Report and the Staff Support Action Team Report for details)

Strategy 3.i.1.  (Faculty Support Action Team Report) Develop and widely publicize a network of professional and/or highly-qualified student tutors who can provide students with one-on-one academic assistance, possibly as part of a “Student Learning Center.”  Conduct regular assessment of tutoring services in order to maintain quality assistance.

Strategy 3.i.2.  (Faculty Support Action Team Report) Establish and maintain appropriate class sizes, recognizing that “appropriate” sizes may vary significantly among disciplines.  Units should play a large role in determining appropriate class sizes. 

Strategy 3.i.3. (Faculty Support Action Team Report) Examine current advisement loads of all faculty and determine ways to balance and, where appropriate, reduce that load.  Explore the possibility of having one faculty member receive a course reduction for doing all unit advisement. 

Strategy 3.i.4. (Staff Support Action Team Report) Continue to utilize professional staff in academic advisement of freshmen students.

Strategy 3.i.5.  (Staff Support Action Team Report) Develop a process that annually reminds all staff of the learning resource support available to students.

Strategy 3.i.6. (Staff Support Action Team Report) Enhance customer service skills of the classified staff by:

o       Developing and offering quarterly a mandatory Orientation process for new staff.  Designated person/unit: Classified Employees Assembly,  Orientation Committee

o       Continuing to offer low- or no-cost customer services workshops to staff. Designated person/unit: HR

o       Requiring unit heads to develop the customer relation skills of their classified staff. Designated person/unit: Academic Unit Heads

o       Increasing the number of continuing staff participating in at least one customer service workshop every 3 years to greater than 95% for each department.

Goal Four: Encourage and support high-quality scholarly and creative endeavors

Objective 4.a. Clearly define appropriate requirements of USCA faculty regarding scholarship, service and teaching by discipline and rank, consistent with the USCA mission statement and with system expectations  (See the Faculty Support Action Team Report for details)

Strategy 4.a.1. Each unit/discipline should describe, with examples, the appropriate activities to meet performance expectations at each rank.   These should be compiled in a document called “Suggested P&T Guidelines/Activity Examples by Discipline,” and then disseminated to departments, the P&T Committee, and to new faculty.

Strategy 4.a.2. Assign each untenured faculty member a tenured “faculty mentor” who is as similar as possible in discipline and who will use the guidelines and their own experiences to help the new faculty to successfully attain tenure and promotion.

Strategy 4.a.3.   Require unit heads to meet annually with faculty to discuss performance and offer guidance in helping faculty succeed in the tenure, promotion and post-tenure review processes.

Strategy 4.a.4.  Examine the value of a formal Third Year Review process for untenured, tenure-track faculty.

Objective 4.b.  Seek agreement with the USC system President and Provost regarding teaching, scholarship and service standards to ensure consistency with USCA's mission (See the Faculty Support Action Team Report for details)

Objective 4.c. Support regular development opportunities for faculty  (See the Faculty Support Action Team Report for details)

Strategy 4.c.1.  Offer on-campus seminars and professional development opportunities.

Strategy 4.c.2.  Provide a centralized source of information for faculty regarding off-campus professional development opportunities, and offer reminders of such opportunities periodically.

Strategy 4.c.3.  Offer funding for travel to off-campus seminars and other professional development opportunities

Objective 4.d. Increase support for scholarly and creative activities (for example funding, reassigned time, and/or equipment) (See the Faculty Support Action Team Report for details)

Strategy 4.d.1.  Encourage collaborative research among faculty, especially projects involving junior faculty.

Strategy 4.d.2. Provide reassigned time for scholarly and creative activities.

Strategy 4.d.3. Provide funding for scholarly and creative activities from a pool of funds that can be allocated campus-wide. Proposals must be submitted to the HAS committee with funds/equipment needed and allocated as HAS does with travel funds.

Strategy 4.d.4. Provide additional travel funds for conferences and seminars to encourage productive efforts by faculty.

Objective 4.e. Encourage and support regular research/scholarly/creative colloquia at USCA  (See the Faculty Support Action Team Report for details)

Strategy 4.e.1.  Ask Academic Council to coordinate at least annually colloquia involving faculty, staff, students and community, as appropriate.  Colloquia could expand to include participation from other institutions and the community.

Goal Five: Expand and nurture relationships with local industry, schools, other universities, state government and community and professional groups

Objective 5.a. Expand and coordinate internship, experiential learning and service learning programs with businesses, government, community organizations and other constituencies in order to enrich student learning and to strengthen USCA community ties (See the Community Outreach Action Team Report for details)

Strategy 5.a.1. Expand the Office of Career Development to include a coordinator for experiential education (experiential learning, internships, job shadowing, etc.) and employer relations whose responsibilities will include developing guidelines, establishing relationships with community organizations, working with Schools/Departments to implement programs, forming a liaison with the coordinator of service learning programs to develop those experiences, and developing assessment tools to measure the effectiveness of programs.

Strategy 5.a.2.  Gather and centralize information regarding existing programs.

Strategy 5.a.3.  Designate a representative from each academic unit to work with the coordinator of experiential education in order to develop experiences for that department.

Strategy 5.a.4.  Inform members of the University and community of model programs.

Objective 5.b. Support efforts of faculty and staff to share professional knowledge and expertise for the betterment of the community (See the Community Outreach Action Team Report for details)

Strategy 5.b.1Establish a ‘Virtual Support Center’ on-line to help faculty and staff identify campus resources that could help with their community efforts.  This may include help with designing brochures (for example, graphic design projects) or preparation of exhibit boards (for example, education curriculum lab).  Several of the other strategies could be integrated in this virtual support center (for example, lists of equipment available, and forms to reserve such equipment).

Strategy 5.b.2.  Maintain a supply of equipment for faculty and staff to use when working with external groups (for example, portable LCDs, laptops)

Strategy 5.b.3.  Increase administrative support for professional efforts (for example, help with mail outs for professional organizations, layout and photocopying of handouts)

Strategy 5.b.4.  Develop additional mechanisms for recognition and reward of efforts to share professional knowledge and expertise with community entities (for example, in annual evaluation, monetary incentives).

Strategy 5.b.5.  More aggressively promote the Speakers Bureau

Objective 5.c. Encourage and recognize faculty and staff participation in community service  (See the Community Outreach Action Team Report for details)

Strategy 5.c.1.  Recognize departments and units that participate collectively in community service events.

Strategy 5.c.2.  Continue to encourage participation in university sponsored community service events, including blood drives, Project Vision, and similar efforts.

Strategy 5.c.3.  Establish USCA Citizen of the Month to reward faculty, staff, and students’ community service efforts, and provide small incentive such as preferred parking space or ticket for free lunch.

Strategy 5.c.4.  Encourage opportunities for community service to be published in the USCA monthly calendar and at the beginning of each semester.

Objective 5.d. Work with other USC campuses and in-state peer institutions to improve communication and relations with local and state government  (See the Community Outreach Action Team Report for details)

Strategy 5.d.1. Increase marketing of activities that promote awareness of the benefits that universities provide for the region and state.  Continue to invite state and local government officials to such activities.

Strategy 5.d.2. Increase participation and USCA representation in local and state associations and committees (for example task forces, School Board, etc.)

Strategy 5.d.3. Develop a process within existing consortiums that coordinate efforts by USC campuses and in-state peer institutions to address joint issues of concern and improve communication and relations with local and state government.

Objective 5.e. Develop and promote credit- and non-credit-bearing experiences to meet community needs and interests (See the Community Outreach Action Team Report for details)

Strategy 5.e.1.  Hire a staff person to develop, maintain, or strengthen, as appropriate, non-credit programs for the community (e.g. senior citizen programs, summer camps, fine arts programs), recognizing these programs will not be major revenue generating programs.

Strategy 5.e.2.  Ask each School/Department to examine opportunities to develop undergraduate, graduate and certificate programs within their specific areas of expertise that meet or address community and regional needs of specific populations. (For example, accelerated programs for non-traditional students)

Strategy 5.e.3. Through a centralized office (Continuing Education) continue to develop non-credit training programs for business and industry that are designed to meet their specific training/professional development needs.

Objective 5.f. Maintain and strengthen ties with and support of area schools (See the Community Outreach Action Team Report for details)

Strategy 5.f.1. Examine opportunities to cost share with public schools (for example purchasing in large quantities, merging printing facilities)

Strategy 5.f.2. Establish a volunteer base to mentor at risk students at the P-12 level.  Study the possibility of creating a partnership between USCA faculty and staff and community organizations to create mentors for parents of at-risk students.

Strategy 5.f.3. Share resources, professional development opportunities, and curriculum related workshops that assist P-12 faculty and schools with implementation of their visions (for example African Drumming Workshop, presentations at local and state professional education conferences, loan of equipment and materials, support of Academic Booster Clubs)

Strategy 5.f.4.  Continue to encourage faculty to volunteer as representatives at school sponsored events such as career day activities, to serve as judges of subject area fairs or festivals (for example History Day, Special Olympics, Science Fairs, Choral/Band Festivals, etc.), and to serve on school, district or state committees for curriculum development and textbook selection.

Strategy 5.f.5.  Continue to include P-12 representation on appropriate advisory boards and university committees.

Strategy 5.f.6. Continue to encourage P-12 school and public participation in University-sponsored events that support the mission of area schools (for example S.E.E.D., High School Mathematics Competition, Science Bowl, Junior Academy of Sciences, Visual and Performing Arts events, Earth and Sky Night, Family Science and Family Math, College Day, etc.) Advertise widely information of interest to the P-12 education community and the public via a variety of media, including websites, television, radio, newspapers, newsletters, marquees, and flyers to local businesses.

Strategy 5.f.7. Continue to develop University partnerships with community groups that have educational programs in an effort to expose students to cultural events, sports and wellness activities, and career exploration (for example Aiken Civic Ballet, Augusta Symphony Guild, Aiken County recreational groups, youth sports, etc).  Expand USCA instructional programs that encourage skill development in particular disciplines (for example Kids In College, Athletic Camps, Conservatory program, etc.).

Strategy 5.f.8. Continue to develop programs to encourage academic and extracurricular success of school-aged children by making them VIPs and honoring them at half time at basketball games.

Strategy 5.f.9. Seek grants that support in-school arts presentations, research opportunities, or internships of secondary school students.

Strategy 5.f.10. Increase support of USCA curricular objectives by expanding opportunities for undergraduate and graduate students (for example in Psychology, ESL, and Computer Science) to apply their expertise in serving area schools.

Goal Six: Develop and implement a strategic enrollment plan to attract and retain an increasingly diverse and qualified student body

Objective 6.a. Effectively manage enrollment growth (See the Enrollment Planning Action Team Report for details)

Strategy 6.a.1.  Re-establish an Enrollment Management Committee comprised of faculty, staff, and students to address undergraduate and graduate student recruitment and retention issues. Among other roles, the EMC would monitor entrance requirements and recommend changes as appropriate.

 Strategy 6.a.2.  Develop guidelines for an optimal learning environment (for example, optimal student-faculty ratio and class sizes, and student development opportunities) that will guide recruitment and retention efforts.

Strategy 6.a.3.  Determine the data and research needed to make informed recruitment and retention decisions, and provide supporting resources (personnel, supplies, etc.) to collect those data.

Strategy 6.a.4.  Examine current scholarship/financial aid practices and guiding principles and establish strategies that would maximize the financial assistance to new and continuing students.

Objective 6.b. Enhance recruitment strategies for qualified traditional-aged students (See the Enrollment Planning Action Team Report for details)

Strategy 6.b.1.  Develop a recruitment plan for first-time freshmen that is consistent with the established measures for an effective learning environment (e.g., class size, student-faculty ratio, etc.) and increases the number and diversity of USCA applications from current levels by 5% in 2004, 10% in 2005, and 15% in 2006

Strategy 6.b.2.  Recruit ethnically diverse students to reflect population trends in the region

Strategy 6.b.3.  Explore ways to attract well-qualified transfer students, particularly targeting enrollment for degree programs that can accommodate more upper-level students 

           Strategy 6.b.4.  Develop recruitment efforts with local industry with national and international ties

Additional suggested strategies:

6.b.5.   Develop a plan to actively involve parents in the recruitment process

6.b.6.   Establish a mentoring program to recruit new students

     6.b.7.   Develop a recruitment plan to increase the number of USCA Scholars who apply and enroll

                 6.b.8.   Develop a recruitment plan that includes opportunities for applicants and their parents to fully understand the available majors at USCA and the requirements of those majors

            6.b.9.   Develop a recruitment plan to target students who are in the upper 20%- 50% of their graduating class

6.b.10. Develop a recruitment plan to increase the number of applicants of out-of-state students by 5% in 2005, increasing to 10% in 2010.

6.b.11. Examine ways to increase financial aid and scholarship opportunities for out-of-state students.

 6.b.12. Develop a recruitment plan to increase the number of minority students to match the average of this region

6.b.13. Continue to personalize the admissions and recruitment process to involve minority recruiters and involve minority faculty, staff, and students in recruitment programs (e.g., Freshman Fridays, USCA Scholars, etc.)

6.b.14. Consult with academic units to determine areas in which there is room for enrollment growth, as well as areas in which no further growth can be accommodated.

6.b.15. Develop a comprehensive alumni volunteer program to assist in recruiting USCA students in targeted areas of the state.         

6.b.16. Develop a comprehensive communications plan for the Guidance Counselor community to increase their knowledge of the admissions/financial aid process and services offered by the University.

6.b.17. Develop a master recruitment calendar as part of a comprehensive plan to utilize campus and community events in the support of recruitment efforts.

6.b.18. Determine the effect financial aid sources, such as the Life Scholarship, have on the recruitment of new students.

6.b.19.  Develop a recruitment/communications plan for middle school students and their parents.

6.b.20.  Examine the current admissions predicted GPA formula used by Admissions to deter