Professors conversing in front of a fountain

Mission & Objectives

Communication and Emerging Media

Mission And Objectives Picture

Communication and Emerging Media Department Mission

We help each student understand how fundamental theories, principles, and practices apply in many communication contexts such as interpersonal, groups, organizations, cultures, and the mass media.

Educational Learning Outcomes

The specific educational objectives of the Communication and Emerging Media Department's degree programs, core curriculum, areas of emphasis, and elective courses are to provide students with systematic learning experiences to develop their abilities to communicate effectively, think critically, work effectively with others, and make ethical decisions. Upon completing the communication or emerging media degree programs, students will demonstrate competence in the curriculum’s primary categories of knowledge, skills, and abilities.  Our outcomes in the BA in Communication are informed by the National Communication Association’s Learning Outcomes in Communication (LOC) Project.  Our BA in Emerging Media outcomes are informed by the Accrediting Council on Education in Journalism and Mass Communication.

BA in Communication outcomes

  • Students will demonstrate critical thinking, analytical, and evaluative skills; 
  • demonstrate research abilities to gather and synthesize information and share results with others;
  • apply knowledge of communication principles and theories; 
  • demonstrate interpersonal communication competence; 
  • demonstrate competence in public presentation;
  • demonstrate competence in written communication;
  • demonstrate competence in visual communication. 

BA in Emerging Media outcomes

  • Students will apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located;
  • demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
  • demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
  • present images and information effectively and creatively, using appropriate tools and technologies;
  • write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
  • effectively and correctly apply basic numerical and statistical concepts;
  • critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • apply tools and technologies appropriate for the communications professions in which they work.