Marketing

Shape the future of brands and consumers with a Business degree in Marketing at USCA.

Prepare to deliver the right message at the right time—and to the right audience. At the University of South Carolina Aiken, our Bachelor of Science in Business Administration (BSBA) degree—with a marketing concentration—gives you a greater understanding of the principles of marketing, including audience segmentation and targeting, branding, consumer behavior, distribution channels, and more.

Every organization needs to reach their customers and stakeholders, and our AACSB-accredited business degree with a concentration in marketing will help you to launch a successful career in this field. You’ll be equipped with the tools and techniques to succeed in fields of consumer behavior, event planning, product development, research, and sales.

Program Highlights

When you major in marketing at USCA, you will gain the overall skills employers value. Our marketing concentration coursework helps you become an invaluable asset to any organization. 

At USCA, marketing degree students benefit from:

• An accessible and affordable program. When you major in marketing at USCA, know that you’re doing so at the most affordable four-year, accredited school in South Carolina. Our students also have access to additional scholarships and grants—making your studies even more affordable.
• Gaining essential industry skills. You will not only learn the skills to get ahead in business, but throughout your marketing degree program, you will have opportunities to prepare for industry credentials such as Microsoft and Project Management certifications, among others and SAS Tier 1 Academic Specialization certifications.
• Faculty expertise and mentorship. Your faculty advisor will assist you with career options and preparation.  The School of Business Administration also has a director for the Center for Student Achievement to help marketing degree students prepare to enter the workforce after graduation.
• Experiential learning. As you pursue your bachelor’s degree in marketing, you’ll have opportunities to participate in faculty-led study abroad programs, semester-long study abroad trips, independent student research projects, internships, symposiums, and lecture series with executive speakers. The director of career readiness will help you through the internship process and assist you as you prepare to enter the workforce.

Course Highlights

Gain the skills you need to hit the ground running as a skilled marketer. At USCA, our marketing degree equips you with skills in analytics, communication, creativity, decision-making, interpersonal communication, organizational behavior, and negotiation.

Your marketing concentration coursework will cover topics in:

• Consumer Behavior
• Marketing Management
• Marketing Research
• Personal Selling and Sales Management
• Principles of Marketing
• Promotion and Advertising
• Sports Marketing

When you concentrate in marketing, you’ll also take on an internship with a local employer, which will help you put your learning into action.