Marketing Services: Advertising, Publicity, Publications, Photography, and Website
Number: AADV 100
Section: University Advancement
Subject: Marketing Services: Advertising, Publicity, Publications, Photography, Website
Date: March 1, 2010
Revised on: August 1, 2013
Issued by: Director of Marketing and Community Relations
Authorized by: Vice Chancellor of University Advancement
I. Policy
The USC Aiken Marketing and Community Relations Office assists faculty and staff with the production of materials that promote and accurately represent the University. Services are provided in the following areas: institutional advertising, publicity, media relations, publication, consultation, design and layout, web design, photography, and graphic design. Information about these services can be found in the USC Marketing Services Guidebook.
II. Procedure
III. Related Policies
IV. Reason for Revision
Annual Review
Use of the Institutional Name
Number: AADV 101
Section: University Advancement
Subject: Use of Institutional Name
Date: March 1, 2010
Revised on: August 1, 2013
Issued by: Director of Marketing and Community Relations
Authorized by: Vice Chancellor of University Advancement
I. Policy
a. Formal written reference to a campus should consist of “University of South Carolina” followed by a word space and the name of the individual campus. Do not use a hyphen, dash, or comma before the campus name. Do not use prepositions such as “in” or “at.”
b. “USC” may be used in place of “University of South Carolina” for a more informal reference to a campus. Use a word space between USC and the name of the individual campus. Do not use a hyphen, dash, or comma before the campus name.
II. Procedure
Example a: University of South Carolina Aiken
Example b: USC Aiken
III. Related Policies
IV. Reason for Revision
Annual Review
Letterhead Stationery and Business Cards
Number: AADV 102
Section: Advancement
Subject: Letterhead Stationery and Business Cards
Date: March 1, 2010
Revised on: August 1, 2013
Issued by: Director of Marketing and Community Relations
Authorized by: Vice Chancellor of University Advancement
I. Policy
The University system has established a standard format for letterhead, envelopes, and business cards in an effort to present a unified image for the UofSC System.
II. Procedure
a. Letterhead Stationary – UofSC Aiken letterhead stationary may be ordered through UofSC Printing. Any department or office may order custom stationary which includes the name and contact information of the office or department.
b. Business Cards – UofSC Aiken business cards may include name, degree, title, university mailing address (campus box number is optional), e-mail address, fax number, office number, and mobile number.
c. Exceptions – Exceptions to this policy must be approved in writing by the Chancellor or appropriate Vice Chancellor.
III. Related Policies
IV. Reason for Revision
Annual Review
Alcohol Policy
Number: AADV 103
Section: University Advancement
Date: March 1, 2010
Revised on: August 1, 2013
Issued by: Vice Chancellor of University Advancement
Authorized by: Vice Chancellor of University Advancement
I. Policy
This policy governs the use of alcohol for University-sponsored events on- and off-campus and for off-campus groups utilizing University facilities. This policy does not address issues related to student-sponsored University events (see USC Aiken Student Handbook instead). Alcohol is defined as beer, wine, and distilled spirits. This policy is subject to change with new local, state, or federal laws or changes in the University operating procedures pertaining to the possession and consumption of alcoholic beverages.
a. Regulations
- Legal consumption of alcohol is permitted only at events and locations approved by the Chancellor or a designee and include the Convention Center, the Etherredge Center lobby, and the Conference Center in the Business and Education building. The Chancellor may, under certain circumstances, permit the serving of alcohol in other areas of campus. When the Convocation Center is rented by an outside entity, no approval from the Chancellor is required.
- Any containers of alcohol that are being transported must be sealed and covered while on university premises.
- Alcoholic beverages to be used for University events must be purchased with R funds.
- All state regulations apply to the serving, selling, and purchasing of alcoholic beverages on the USC Aiken campus.
- Individuals will be held responsible for their behavior while under the influence of alcohol. Failure to comply with SC state law and University policy may subject the person or group to State and/or University penalties.
- No open containers outside of designated areas.
b. Prohibitions: According to South Carolina Law and USC Aiken policy, the following actions are not permitted:
- The purchase, possession, or consumption of any alcoholic beverage if you are under the age of 21.
- Providing any alcohol to a person under 21 by transfer, gift, or sale
- Misrepresenting your age for the purpose of procuring alcohol
- Driving while under the influence of alcohol
- The possession of an open container inside a moving vehicle.
- Public intoxication
II. Procedure
III. Related Policies
IV. Reason for Revision
Annual Review
University Website
Number: AADV 105
Section: University Advancement
Subject: University Website
Date: March 1, 2010
Revised on: August 1, 2013
Issued by: Vice Chancellor of University Advancement
Authorized by: Vice Chancellor of University Advancement
I. Policy
The University of South Carolina Aiken's website is managed through the Office of Marketing and Community Relations. The design, mapping, and content are developed to be consistent with our key marketing messages.
Because consistence in design is critical, webpages are developed from a template. This ensures that although content is specific for each page, the look of all pages is representative of the University. The design of all University webpages is the responsibility of the staff of the Office of Marketing and Community Relations.
II. Procedure
In order to manage content across the site, the Office of Marketing and Community Relations hosts web associates program for faculty and staff. Web associates are appointed by the head of their department and receive informative updates including web statistics on a periodic basis. Through this program, faculty and staff are trained to update content on departmental webpages using the University's Content Management System (CMS). Multiple group training sessions for web associates are offered throughout the year in addition to individual training. The content of all University webpages are the responsibility of the specified web associate of that area.
III. Related Policies
IV. Reason for Revision
Annual Review
Social Media
Number: AADV 106
Section: Information Technology
Subject: Social Media
Date: Revised July 17, 2020
Issued by: Vice Chancellor of University Advancement
Authorized by: Vice Chancellor of University Advancement
I. Policy
This policy limits authority for representing University of South Carolina Aiken (hereafter “UofSC Aiken”) in an official capacity through social media accounts. It is intended to clarify expectations for authorized personnel acting on behalf of the organization, not to constrain individual freedom of speech or expression. This policy governs official UofSC Aiken accounts that are formally authorized and managed by the Office of University Marketing and Communication to represent UofSC Aiken. They are expected to be in full compliance with this policy and UofSC Aiken social media guidelines and will be listed in the UofSC Aiken Social Media Directory.
II. Procedure
Only those individuals who have written and explicate approval from the Office of University Marketing and Communications will have posting privileges to Official Accounts. At least one Office of University Marketing and Communication staff member must be granted credentials to log into accounts representing UofSC Aiken, and must have the ability to manage, administer, and remove the account.
Accounts not authorized by the Office of University Marketing and Communications must not be created by units of UofSC Aiken. Any existing unauthorized accounts under control of UofSC Aiken units must be removed or surrendered to the Office of University Marketing and Communications immediately upon request.
Online communities and social media represent potentially valuable resources for UofSC Aiken faculty and staff in performing their job duties, and UofSC Aiken employees are encouraged, when appropriate, to take advantage of the wide variety of social media tools available to them. As is true in other, traditional media, when participating in online communities and social media as part of their job duties, employees must comply with UofSC Aiken policies and guidelines and the codes of civility and professionalism recognized in the Academy.
The office of University Marketing and Communications reserves the right to remove content that in its judgment is deemed inappropriate, offensive, injurious and or illegal, or otherwise not consistent with campus standards of civility and professionalism.
Official accounts are responsible for publishing content in accordance with federal (e.g. FERPA and HIPAA), state, and local laws, regulations, and the values, policies, procedures, and Standards of Conduct of UofSC Aiken and its affiliated organizations.
In order to manage the guidelines presented in this social media policy, the Vice Chancellor for Advancement and External Affairs will appoint members to a Social Media committee. The Social Media committee will report directly to the Vice Chancellor for Advancement and External Affairs. This committee will perform routine reviews of social media accounts, guidelines, and procedures for the university. This committee will have the authority to approve any official accounts. UofSC Aiken currently uses the following social media platforms to connect with the community: Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube, Linkedin and Snapchat. Any entity seeking to use a different social media account must gain approval from the Social Media Committee prior to the account being established. The committee membership will consist of 2 faculty members (one from the Department of Communications), 1 student (appointed by the Student Government Association), and 2 staff (one being the Social Media Specialist and the other appointed by the Vice Chancellor of Student Affairs).
Official Accounts are expected to use correct logos and images, available at https://www.UofSCa.edu/marketing/resources-guides/university-branding-and-visual-guidelines.
Access to and administration of UofSC Aiken’s presence on identified social media platforms will be limited to staff in the Office of University Marketing and Communications. The Office of University Marketing and Communications has discretion to grant or revoke additional access to other departments. Contact the Office of University Marketing and Communications at [email protected] with questions regarding an organizational social media presence.
If faculty, staff, or students have questions about taking a position that may be perceived as an expression on behalf of the university, they are encouraged to contact the Office of University Marketing and Communications at [email protected].
III. Related Policies
AADV101 Use of Institutional Name
AADV105 University Website
ASTAF109 Publicity Policy
IV. References & Supporting Documents
University South Carolina Aiken Social Media Guidelines
Marketing – Branding and Visual Identity Guidelines
HIPAA Guidelines
FERPA Guidelines
NCCA Guidelines